Your holiday season will be festive and bright with this Pama drink in hand! It’s a bright bourbon pomegranate cocktail featuring Pama liqueur. It’s a simple, sip-worthy riff on an old fashioned, with a pop of pomegranate flavor and coffee bitters.
(Post may contain affiliate links.)
With the holidays around the corner I’m thinking of fast and easy holiday cocktails I can make and batch for parties with families and friends, and this pomegranate cocktail shines with festive, seasonal flavors.
With just bourbon or whiskey, the liqueur, a splash of grenadine and some chocolate bitters, this mixed drink is fast to make for a quick evening sip.
The sweet, tart flavor of the fruit, along with its brilliant red color, make this Pama old fashioned a must-make for any party this season.
Best Liqueur for the Pama Drink
I use PAMA liqueur. It’s easy to find near me since I live in Louisville and it’s made by Brown-Forman (based in Louisville).
Liqueurs range in the amount of alcohol by volume, but Pama pomegranate liqueur is 17 percent ABV, which is 35 proof. It comes in two sizes, 50 ml and 750 ml.
If you can’t find Pama near you, there are a few other brands available. Any large, well-stocked liquor store will carry them.
You won’t need much, but a 750 mL bottle liqueur is enough for quite a few batches of this Pama drink. This way you can make batch cocktails for several parties.
Flavors in This Bourbon Pomegranate Cocktail
- Pama liqueur
Many people turn to pomegranate gin or vodka drinks (or blueberry, like my blueberry cake donut cocktail), but adding whiskey and bourbon to this fruity old fashioned is a stellar move.
I also include just a bar spoon of high-quality or homemade grenadine, for vibrancy and just a touch of fullness to the mouthfeel of the cocktail.
- Coffee bitters
But the star of the show and the surprise that makes this cocktail a gem is the addition of coffee bitters. Like blueberries and pineapple, pomegranate is another surprisingly delicious pairing with coffee!
If you don’t have coffee bitters, chocolate bitters also work, but I preferred the coffee bitters to the chocolate.
- Rye bourbon
For the base spirit in this Pama drink, I use a high rye bourbon. I’m partial to both Four Roses Small Batch bourbon and Old Forester bourbon for this drink recipe. Both are sweet enough to counteract that slight sourness from the pomegranate, but with a bit of spice and pepper to keep the drink interesting.
How to Open a Pomegranate
There are many ways to open a pomegranate, but the easiest way I’ve found is to cut off about ½ inch from the top, then score about ¼” into the fruit, following along the white partitions. Once done, you simply pull it apart, similar to sectioning an orange.
Watch this easy video to see how it’s done: The Best Way To Cut Open a Pomegranate
How to Make a Festive Pama Drink
Like the classic Old Fashioned cocktail, this pomegranate drink variation has you add the ingredients to a mixing glass, add ice, and stir for 30 seconds.
Strain the drink into a rocks glass with one large cube and garnish with a few of the pom arils.
To make an extra festive looking drink, skewer the arils and place them over the top of the rocks glass.
For this bourbon pomegranate cocktail, if you’d like a little extra fruity flavor, add a few arils to the bottom of the mixing glass over the Pama liqueur. Then, muddle the arils for some fresh pomegranate juice before adding the rest of the ingredients.
Other Pama Liqueur Drinks You Might Enjoy
Or, for other seasonal flavored alcoholic drinks, these are great options!
Recommended Bar Tools
You don’t need every slick, beautiful bar tool out there, but there are several I’ll recommend. (As an Amazon Associate I earn from qualifying purchases. However, that does not affect the cost of the items below.) My favorite pieces usually come from the Cocktail Kingdom section of Amazon:
- Shaker Tin Set
- Hawthorne Strainer
- Bar Spoon
- Nice to have: mixing glass
You may already have these bar essentials, but just in case:
Holiday Pama Drink (Pomegranate Cocktail)
- 2 oz bourbon
- 1/2 oz PAMA Pomegranate liqueur
- 1 bar spoon high-quality grenadine can sub a splash of pomegranate juice
- 2 dashes coffee bitters can sub chocolate, but it is not as good
- Garnish: pomegranate arils
- Add bourbon, Pama liqueur, grenadine and bitters to a mixing glass.
- Add ice and stir for 20-30 seconds.
- Strain into a rocks glass with one large cube.
- 2 cups bourbon
- ½ cup PAMA liqueur
- 2.5 tablespoons homemade or quality grenadine (not the neon red kind)
- 10 dashes coffee bitters
- ⅓ cup water
Facts about Pomegranates
Native to the Middle East, pomegranates are considered berries. Their brilliant red color inside and out attests to the high-levels of antioxidants in them, and they are considered a superfood.
While you can juice a pomegranate with an electric juicer, putting a wedge of a pomegranate in a hand citrus juice will give you a healthy splash of juice as well.
Pomegranate seeds are called arils, and there can be between 400 to 1000 or more in one fruit.
They will keep in the fridge for up to 2 months, although if you remove the arils (seeds) and refrigerate them, you’ll only have a few days to eat them before their flavor starts to change.
It’s said that pomegranates were the seeds Persephone ate that kept her in Hades’ underworld for 6 months of the year after she ate 6 seeds. Hades had kidnapped her away from Demeter, her mother, and her mother, the goddess of fertility and agriculture, let plants and crops die as she mourned her daughter being kept in the underworld.
This post, originally published October 2021, was updated with new content March 2023.